Hi! nice to meet you!
Tal Gottlieb
AI Product Manager | SaaS & B2B Solutions
About me
I’m a product person at heart, curious about technology and how people use it. I love talking to users, asking questions, and finding small ways to make their experience better. Even in daily life, I notice where things could improve. I enjoy details, but always keep the bigger picture in mind - creating simple, useful, and satisfying solutions.
Professionally, I have experience with B2B SaaS products, cross-functional teamwork, and the full product lifecycle, with a strong focus on user experience and adoption.
Professional Experience
Scroll down to discover more about my professional experience.
ProfiTech, "Lawyal" Software | 2022-Present
Product Manager | 2024-present
Manages the strategy and delivery of four SaaS products used by 80+ law firms. Leads a cross-functional team of 15 to execute Agile sprints, align product goals with business needs, and drive adoption. Oversees integrations with Salesforce, accounting platforms, and legal tech while turning client needs into product plans. Focused on user experience, performance, and continuous improvement.
Billing
A financial management solution used by more than 80 law firms to handle billing cycles, invoices, and payments, including integration to other systems like finance management systems. Competes with 6 local platforms. Main users: finance teams and firm administrators.
Documents
A secure repository for legal documents, case files, and version control. Adopted by 30 firms. Competes with 4 providers in Israel differentiated by legal-specific workflows. Main users: lawyers, interns, paralegals, and office managers.
Clients & Matters
A centralized platform for managing client profiles, cases, and matter lifecycle. Adopted by all clients. With few direct competitors in Israel (6), it serves as a strong differentiator. Main users: lawyers, finance, and managing partners.
Tasks
A task tracking and collaboration tool tailored for legal teams. Serving 25 firms. Main users: all firm's users. The product is also sold to planning offices, architects, and engineers, with a dedicated program designed specifically for their workflows.
ProfiTech, "Lawyal" Software | 2022-Present
Client Onboarding Manager | 2022-2023
• Managed a team of 5 employees, all Client Onboarding Specialists. • Managed end-to-end onboarding processes, including data migrations and user training for new clients. • Built and optimized a customer support platform powered by Zendesk, including an online training center. • Worked closely with clients to ensure seamless adoption of software features and optimized billing workflows. • Published detailed release notes and led upsell opportunities for product expansions.
Deeb applications LTD.
Head of HR | 2021-2022
● Directed recruitment processes for 100+ candidates within 5 months. ● Developed recruitment flows, including phone and face-to-face screenings. ● Designed and implemented employee retention programs, onboarding procedures, and quarterly evaluations.
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Education
Product Management | Technion, Israel Institute of Technology | 2024
Completed a comprehensive product management course covering tools such as Jira, Figma, and Agile methodologies. Gained hands-on experience through team projects focused on market research, product strategy, and MVP design, simulating real-world SaaS product development.
Achievements
Successfully onboarded 20+ law firms onto the "Lawyal" software platform, achieving a 91% user satisfaction rate.
Designed and launched a feature set that increased client adoption rates by 30%.
Streamlined recruitment processes, reducing hiring time by 40%.
Tools & Platforms
AI, communications, design, and office tools
