Hi! nice to meet you!

Tal Gottlieb

·   SaaS & Legal Tech   ·  
·   B2B Solutions    ·  
·   Customer Lifecycle   ·

About me

I’m a product person at heart, curious about technology and how people use it. I love talking to users, asking questions, and finding small ways to make their experience better. Even in daily life, I notice where things could improve. I enjoy details, but always keep the bigger picture in mind - creating simple, useful, and satisfying solutions.

Professionally, I have experience with B2B SaaS products, cross-functional teamwork, and the full product lifecycle, with a strong focus on user experience and adoption.

Professional Experience

Scroll down to discover more about my professional experience.

ProfiTech, "Lawyal" Software | 2022-Present

Product Manager | 2024-present

Owns product strategy and delivery for 4 SaaS platforms (Billing, Document, Clients & Matters, Tasks) serving 80+ law firms across Israel.
Leads a cross-functional team of 15 - frontend/backend developers, QA, and UX/UI - running agile sprints of 2–3 weeks.
Identified low dashboard engagement via heatmap analysis; redesigned into a role-based dashboard tailored per user type (partners, lawyers, finance) - directly reducing support center inquiries.
Led end-to-end rebuild of the mobile app: defined strategy, designed all screens in Figma, wrote every Jira story, and managed  a dedicated developer - achieving 85% user adoption within one week of launch.
Drove 30% increase in feature adoption and 82% client satisfaction (measured quarterly across user segments via product surveys).
Initiated AI-driven POC projects for workflow automation and personalization.
Oversees integrations with Salesforce, Microsoft Office, accounting platforms, and Israeli legal tech.

Billing

A financial management solution used by more than 80 law firms to handle billing cycles, invoices, and payments, including integration to other systems like finance management systems. Competes with 6 local platforms. Main users: finance teams and firm administrators.

Documents

A secure repository for legal documents, case files, and version control. Adopted by 30 firms. Competes with 4 providers in Israel differentiated by legal-specific workflows. Main users: lawyers, interns, paralegals, and office managers.

Clients & Matters

A centralized platform for managing client profiles, cases, and matter lifecycle. Adopted by all clients. With few direct competitors in Israel (6), it serves as a strong differentiator. Main users: lawyers, finance, and managing partners.

Tasks

A task tracking and collaboration tool tailored for legal teams. Serving 25 firms. Main users: all firm's users. The product is also sold to planning offices, architects, and engineers, with a dedicated program designed specifically for their workflows.

ProfiTech, "Lawyal" Software | 2022-Present

Client Onboarding Manager | 2022-2023

• Managed a team of 5 employees, all Client Onboarding Specialists.
• Managed end-to-end onboarding processes, including data migrations and user training for new clients.
• Built and optimized a customer support platform powered by Zendesk, including an online training center.
• Worked closely with clients to ensure seamless adoption of software features and optimized billing workflows.
• Published detailed release notes and led upsell opportunities for product expansions.

Lawyal's website

Deeb applications LTD.

Human Resources Manager | 2021-2022

- Directed recruitment processes for 100+ candidates within 5 months.
- Developed recruitment flows, including phone and face-to-face screenings.
- Designed and implemented employee retention programs, onboarding procedures, and quarterly evaluations.

Deeb apps

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Education

Product Management | Technion, Israel Institute of Technology | 2024

Completed a comprehensive product management course covering tools such as Jira, Figma, and Agile methodologies. Gained hands-on experience through team projects focused on market research, product strategy, and MVP design, simulating real-world SaaS product development.

Achievements

Achieving 85% user adoption within a week of a new product launch

Successfully onboarded 20+ enterprise clients, achieving a 82% user satisfaction rate and strengthening long-term client loyalty.

Drove a 30% increase in feature adoption.

Tools & Platforms

AI, communications, design, and office tools

If you’ve made it this far, it probably means there’s something worth talking about. So here’s a little personal touch:
My name is Tal Gottlieb. I’m almost 30, born and raised in Israel, and relocated to Miami, Florida in the past year. I enjoy thinking outside the box and creating solutions that feel both professional and innovative.
Outside of work, I love cooking and baking. I have a sweet 7-year-old French Bulldog who often joins me at the office, and I’m always on the lookout for new challenges.
I’m a native Hebrew speaker and fluent in English.
If you’ve enjoyed what you’ve seen so far, let’s talk!